On Direct Mail Preference
There is a marked direct mail preference wherever the practice of sending bulk mail is allowed. There is often a great potential for very high returns with this kind of direct marketing. There are also quite a number of direct mailers that have been able to survive entirely through revenues related to direct mailing. Even with its long history and even with the availability of the internet, a lot of firms very much prefer using direct mail because of its high response rate, relatively low cost, and versatility. It is no wonder that even websites and internet based companies have a direct mail preference today.